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ROBIN SMALE

DIRECTOR

“I’m a Director and co-founder of Vivid Economics with over 20 years’ experience in the economics of energy and climate, natural resources management, infrastructure, heavy industry and finance. As the lead on this project, I set out with the ambition of building a tool which combines new technology, analytical methods and scientific evidence to help us better understand the patterns and drivers of greenspace use. My team and I have drawn upon the vast experience we have as a company, in delivering projects for government and private sector clients, that cover a wide range of strategic, policy, scenario, econometric, financial and market analyses. As a founding member of the UK Natural Capital Committee 2012–15, I am committed to ensuring we all gain a better understanding of the vital contribution urban greenspace makes to the health and well-being of everyone and harness data to support and enhance this contribution.”

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